We take care of what you value most.

So you can focus
life. family. work.

Our Insurance and Wealth Creation Professionals focus on making your dreams a reality by making the complex decisions around Financial Planning simple. We ensure your legacy is protected and your wealth preserved for you and those you love most.

About Us

Insurance and Wealth Creation Professionals Group (IWCP) is a Liberty Affiliate that is leading the way for the new Generation of Financial Planners

IWCP was established in 2019 with the merger of two well-established Liberty Affiliates, Combined Life and Cradle House, who have been successfully operating for more than 20 years. During the early part of 2020, three additional well-established Liberty Affiliates, IWCP Northwest, IWCP Resolute and IWCP Mpumalanga joined the Group.

The wealth of experience and new leadership in IWCP creates a unique blend of old school values with innovative thinking. Our core purpose is to help change South Africa one policy at a time backed by sound professional Financial Advice.


What We Do

For Indiviuals

At IWCP our focus on making your dreams a reality by making the complex decisions around financial planning simple. The IWCP Client Financial Wellness Dashboard is at the centre of this process.

The basis and starting point of any good financial plan is wealth protection. Wealth protection is about insuring what you and your family value most. Our risk solutions cover a wide range of circumstances, protecting your ability to earn an income and providing for you when you are in financial need.

Wealth Creation is about identifying every customers unique saving objectives for the short, medium and long-term. Then unpacking how the 3 investment variables of Time, Risk Tolerance and Money Invested will impact investment decisions and changes needed to achieve your objectives.

We make sure your legacy is protected by offering professional advice when drafting your last Will and Testament.

We ensure our customers’ hard earned wealth and investments are protected against inflation and tax into the future.

For Businesses

The IWCP Employee Benefit Specialists designs customised value added services & communication propositions for every company’s unique needs to build better workplaces.

We know that you care about your employees and their families. Our risk solutions cover a wide range of circumstances to provide for your employees when they might find themselves in financial need.

The Liberty Corporate Selection Umbrella Fund offers a range of Trustee-approved investment choices to meet the savings needs of employers and their employees. This extended range of investment portfolios allows clients, with the help of a Liberty Corporate Accredited Financial Adviser, to tailor their investment strategy to align to specific financial planning goals.

These value-added services are free and available 24 hours per day, 365 days per year, in the member’s language of choice.

Through engagement with our clients, in addition to the standard Value Added Services from Liberty, we at IWCP have negotiated with a wide range of Value Added Partners to provide additional support to both our clients and their employees.

IWCP Website Value Added Partners Icon

For Financial Planners

IWCP is a Tribe of Professionals that came together to ensure they can position themselves more competitively into the future to ensure business sustainability by embracing the shared economy, being ahead of the industry and legislative changes.

  • Professional Work Environment.
  • Continued Personal Development (CPD).
  • Business Partnership.
  • Personal Marketing Strategy.
  • Rewards and Recognition.
  • Sense of Belonging and Fun.
  • Ongoing Mentorship, Training and Development.
  • Structured On-Boarding Programme.
  • 36 month ‘New Advisor Development Path’.
  • Industry Leading Business Systems and Tools.
  • Administrative Hub.
  • Outsourced Call Centre and Cloud Based Storage.
  • Specialist Support Specialists: Fiduciary, Medical Aid, Tax, Legal, Investment, Risk, Debt Councillors.
  • Marketing Strategy and Digital Communication tools.
  • We believe in Old School Values with innovative thinking, so that the lessons from the past are used as we build the New Generation of Financial Advisors.
  • At IWCP we celebrate every success. From the little victories that builds up to the big achievements and then accumulating in achieving that ultimate goal.
  • Our Tribe of Insurance and Wealth Creation Professionals has a learning, caring and performance culture. We are passionate about personal development and growth.
  • Having fun changing lives whilst also looking after our own families financial well-being. IWCP is a circle of safety where every individual is respected for who they are and the value they add.


Client Testimonials


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